I was on the phone with my dad this morning while he was watching this commercial:
He neglected to tell me that it was narrated by Gilbert Gottfried (which may be the best part of the whole thing). Dad did, however, suggest that we buy this for my grandpa... who has several shoe horns. "Now all the old people can put on their shoes without breaking their hips!" I guess dad was sold.
After all, it's not just a shoe horn...
EDIT: I just ordered a set of two Shoedinis for my Grandpa Hector!